The BSR Group is a proudly Australian franchisor operating in the electrical and furniture retail industry. The key focus of the Group is in assisting franchisees to maximise their offering to the customer and to provide support to franchisees, enabling them to compete in a market which has become progressively more competitive. The Group’s objective is to do this with the most comprehensive, all-inclusive service possible.
The primary services offered by the Group include:
– Buying and Merchandising
– Retail Services
– Advertising and Promotions
– Information Technology and Communications
– Training and Development
– Store Development and Design
BSR Group manages and licenses the Betta Home Living, Designer Appliances, Furniture Zone
and Ambiance brands.
Our purpose is to operate an efficient retail services franchise business that provides comprehensive support for our members, enabling them to generate value for themselves and their customers.