About BSR Group

The BSR Group is a franchisor operating in the electrical retail industry throughout Australia. The key focus of the Group is in assisting franchisees to maximise their offering to the customer and to provide support to franchisees to enable them to compete in a market which has become progressively more competitive. By introducing our own brands, Norj and BSR Direct, it speaks as a testament to our commitment to innovation, quality, and customer satisfaction. By curating and launching our own line of products, we ensure a unique and tailored experience for our customers.


Through BSR’s corporate sites, the group communicates its dedication to quality, innovation, and community engagement. The corporate sites serve as a gateway to a diverse range of products, offering customers valuable insights, product information, and an enhanced shopping experience. With a strategic focus on transparency, customer satisfaction, and industry leadership, the BSR Group’s corporate sites play a pivotal role in shaping the narrative of the organization, fostering trust, and solidifying its position as a preferred destination for home solutions in Australia. As well as our corporate sites the joint venture between Whitford’s Designer Appliances and the BSR Group signifies a dynamic collaboration between two industry leaders in the realms of premium home appliances and corporate social responsibility. Whitford’s, renowned for its commitment to sophisticated design and innovation, teams up with the BSR Group, a distinguished advocate for sustainable and ethical business practices.


The Group’s objective is to do this with the most comprehensive, all-inclusive service possible. All franchisees operating under the Betta brand are licensed in accordance with the Franchise Code of Conduct. The primary services offered by the Group include:

Buying & Merchandising
Retail Services
Advertising & Promotions
Information Technology
& Communications
Training & Development
Store Development & Design
Our History

Since inception, BSR Group has been a member-owned organisation which aims to service the local communities in which our stores operate.


To be the leading independent retailer group providing home appliance and furniture solutions to consumers.


Our BSR Group’s Leadership dedicated in developing and growing the business of its members.

Who We Are

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