About BSR

Our History

2019

BSR Reaches 211 Retailers

BSR Group reaches 195 electrical retailers and 89 furniture and bedding retailers and growing.

2018

BSR Orders First Outdoor Furniture Containers

First containers of outdoor furniture ordered for BSR Group.

2017

BSR introduces Torino furniture brand

Torino is BSR Group’s own direct import premium lounge.

2015

BSR introduces Premium Cooking program

Premium cooking program launches with 25 stores.

2015

Roy Morgan Customer Satisfaction Award

Betta Home Living wins Roy Morgan Customer Satisfaction Award for Furniture/Electrical Store.

2013

Betta Rebrands All Stores

Completion of the store rebranding of 160+ stores to new Betta Home Living branding.

2011

BSR Orders First Furniture Container

First container of furniture ordered for BSR Group.

2011

Betta Website Launches

Betta launches www.betta.com.au

2011

BSR joins Narta

BSR joins Narta on 1st April, 2011.

2010

Graeme Cunningham Becomes CEO

Graeme Cunningham appointed as CEO.

2008

Betta Home Living Created

July 2008, Betta Home Living brand created.

2007

Initial Meeting With Panel

Initial furniture meeting held with a panel of Foundation members.

2006

BSR Formed

Store owners band together to buy out BSL and form BSR.

1993

First Betta Electrical Opens

First Betta Electrical store opens.

1961

The Beginning

The beginning of Betta... Brisbane Electrical Television Traders Association.