Our History
2023
Rebranding
store rebranding of 160+ stores to new Betta.
2023
Corporate Expansion
BSR acquires Parkes, its 6th corporate store along with Belmont, Camberwell, Hervey Bay, Cannon Hill and Underwood
2022
BSR launches Norj
BSR creates its own branded product for retail sale.
2022
Gavin Carter becomes CEO
Gavin Carter is appointed as CEO
2021
Partner with Whitfords Designer Appliances
BSR enters into a joint venture partnership with Whitford's Designer Appliances.
2021
Betta Awards
Betta wins the 2021 Canstar Blue Award
2021
BSR acquired Stan Cash
BSR acquired the Stan Cash business, effective July 2021.
2020
Betta wins more customer satisfaction awards
After winning the annual customer satisfaction award in 2019, Betta continues its success in 2020 winning first place for January, February and March.
2020
BSR acquired R.T. Edwards
Bsr acquires R.T. Edwards
2019
BSR Reaches 211 Retailers
BSR Group reaches 195 electrical retailers and 89 furniture and bedding retailers and growing.
2018
BSR Orders First Outdoor Furniture Containers
First containers of outdoor furniture ordered for BSR Group.
2017
First Corporate Store
BSR opens its first corporate store at Underwood.
2017
BSR introduces Torino furniture brand
Torino is BSR Group’s own direct import premium lounge.
2015
BSR introduces Premium Cooking program
Premium cooking program launches with 25 stores.
2015
Roy Morgan Customer Satisfaction Award
Betta Home Living wins Roy Morgan Customer Satisfaction Award for Furniture/Electrical Store.
2013
Betta Rebrands All Stores
Completion of the store rebranding of 160+ stores to new Betta Home Living branding.
2011
BSR Orders First Furniture Container
First container of furniture ordered for BSR Group.
2011
Betta Website Launches
Betta launches www.betta.com.au
2011
BSR joins Narta
BSR joins Narta on 1st April, 2011.
2010
Graeme Cunningham Becomes CEO
Graeme Cunningham appointed as CEO.
2008
Betta Home Living Created
July 2008, Betta Home Living brand created.
2007
Initial Meeting With Panel
Initial furniture meeting held with a panel of Foundation members.
2006
BSR Formed
Store owners band together to buy out BSL and form BSR.
1993
First Betta Electrical Opens
First Betta Electrical store opens.
1961
The Beginning
The beginning of Betta... Brisbane Electrical Television Traders Association.