Our Services

Betta Direct

Members are supported with targeted areas for procuring lines for their furniture businesses.

– Purchased by members directly off an approved local wholesaler

– Bulk purchased via local wholesalers by BSR Group on behalf of our membership and warehoused by BSR Group (warranty held by wholesaler)

Betta Direct:
– Imported directly from selected factories by BSR Group

BSR Group holds all warranties and supports all members as the supplier.

Betta Direct is the brand under which BSR Group has its own Furniture Import Program to ensure members are always supported with the best possible product ranges.

With a dedicated team in the Development arm of the business featuring an industry experienced and respected Product Manager who is focused on ensuring the quality and the market readiness of our products, BSR Group invests in direct sourcing from overseas factories to bring the members the latest trends, best designs or the best possible price on established must haves.

BSR Group brings furniture stockist members together once a year at the Annual Furniture Convention and showcases the full roadmap of products and opportunities from Local, Wholesale and Direct Import partners. This opportunity is also used to help set the range for the coming year with direct input from the members at the convention.

Within the Betta Direct program, we have a clear range to fit the Good, Better, Best approach to retailing. We also support all our members and suppliers with a strong catalogue program, which is notified well in advance, giving members the best possible chance to ensure their businesses are showcasing the advertised and supported lines. This ensures our stores achieve the best possible outcomes and assists in driving business success.


BSR Group is actively investing in its warehousing and logistics support having recently gone through a complete review of how to achieve the best support footprint for our membership.

BSR Group now warehouses direct and bulk wholesale lines in its Brisbane distribution centre and line hauls regular stock transfers to its satellite warehouse foot print.

This model allows for regular container shipments to the distribution centre, meaning we have a very high ‘in stock’ position within a good breadth of product. Additionally, the regular line hauls to the local satellite warehouses means minimum handling with regular shipments, allowing for a speedy fulfilment of in stock orders.

All membership queries regarding stock and any other support functions around our directly warehoused products are handled in the Development arm of the business under the leadership of a dedicated Group Manager – Logistics and their logistics and procurement team.

BSR Group invests in Demand Analysts and a Sales & Procurement Program to ensure that we have the right stock at the right time in the right place whilst ensuring stock turns and cash flow is maximised for the benefit of all.

BSR Group also has the ability to support direct container program’s for larger footprint members and is investigating methods to offer greater direct support to its Western Australian membership.