The Betta name has been servicing local communities since 1961 and the brand is one of the longest running national groups within the electrical industry. We currently have a large number of Betta stores supporting local communities Australia wide – and we’re growing daily!
Our Betta stores are serviced by a lean and cost-effective national office, offering our retailers buying, merchandising, marketing, advertising and promotional services. As part of the Betta brand, you will receive a comprehensive annual marketing, advertising and promotional programme.
On the store floor, you have access to the company’s comprehensive Retail Management System (iRMS), considered one of the best operating in the electrical industry.
Our iRMS provides many benefits to your business, including up-to-date pricing, user friendly point of sale, unsurpassed inventory control and all the reporting facilities you require to manage your successful electrical retail business.
Of course, as a member of the BSR Group, you are additionally provided access to a professional help desk, which not only assists your team with any technical issues, but provides guidance and training in system best practices.
Many of our Betta retailers have been with our brand since its start in 1961, and we are growing our membership on a daily basis.
Betta Yet, Hear It From Them!
Don’t take our word for it. Hear what some of our franchisees have to say about their experience when joining BSR Group!
“The BSR group provides a massive amount of support for retailers, head office, and suppliers to all work together to achieve best outcome principles and business growth. As a group we work as a team and our relationship amongst fellow franchisees is akin to a large family rather than just a business. The level of support from head office goes over and above what many other franchisees have in their respective industries. I’m proud to be a part of what I believe is the best franchisee system in our industry.”
– Michael Wilson – Kempsey Betta
“Joining the Betta franchise network felt like stepping into a big family BBQ — someone’s always burning the snags, someone’s spinning wild sales stories, but at the end of the day, everyone pitches in and supports each other. There’s laughter, honest debates, and plenty of ‘you’ve got this!’ messages when things get tough. The support from BSR is like having a super-organised older sibling who gently reminds you what you forgot, helps you sort your spreadsheets, and keeps you sane. The journey from enquiry to opening our doors was a whirlwind — part ‘Amazing Race’, part ‘The Block’ — full of paperwork, emotion, and excitement. But when those doors opened, it was a real ‘wow, we actually did it!’ moment.”
– Anna Baker – Charleville Betta
“Being part of the BSR network feels more like joining a big, supportive family than a traditional franchise group. The culture is collaborative and down‑to‑earth, with members genuinely willing to share ideas, learnings, and best practices. As a fourth‑generation, family‑owned business, it was important to us that we didn’t lose our own identity, and BSR has really respected that. They provide the structure, buying power, and national presence while allowing each store to retain its own personality and local relationships.
The support from BSR has been consistently strong and practical. It’s not just a manual and a login—there are real people behind the scenes who understand the realities of running a retail store day to day. From supplier negotiations and promotional planning through to merchandising, marketing, and systems, there’s always someone we can pick up the phone and talk to. They’re responsive when issues arise and proactive in sharing opportunities, whether that’s new brands, campaigns, or operational improvements. For a family business like ours, that level of backup lets us focus more on our customers and our team, knowing we’ve got a solid support structure behind us.
Our journey with BSR, from initial enquiry through to signing on and opening our store, was transparent, structured, and very supportive. From the outset, the team focused on understanding our business, our local market, and our long‑term goals rather than pushing a one‑size‑fits‑all model. The steps, costs, and timelines were clearly explained, and as we moved closer to opening, the support ramped up with store setup, supplier introductions, product ranging, and marketing. By the time we opened, we felt well prepared and strongly backed by the network.”
– Ben Whitford – Whitfords Designer Appliances
“We’re proud to be a third-generation Betta family. Brett’s grandmother, Clara Beeson, joined as one of the original Betta members back in 1964. His parents, Graham and Elaine Nosse, continued the tradition in 1979, and we stepped in to carry the torch in 2018.
Brett has literally grown up in the shop he sold his first kettle at just seven years old!
That’s the beauty of Betta: most stores are family-owned and operated, creating a genuine community vibe. It’s a network of down-to-earth people who care for each other, celebrate milestones, and share ideas to help every store succeed. We value the relationships we’ve built with other franchisees. We all share the same values and goals, and we’re always ready to support one another through the daily challenges of running a small business. Whether it’s brainstorming solutions or swapping ideas to improve, collaboration is at the heart of what we do.
As Brett likes to say, quoting Maverick: “Don’t think. Just do.” (Liz adds with caution!) That mindset helped us bring the look and vibe of a city store to our small country town in Outback Queensland and we couldn’t be prouder.
Betta isn’t just a business, it’s a family! And we’re proof that when you join, you’re part of something bigger.”
Brett & Liz – Balonne Betta
Meet the Team!
Rene Welter
Head of Business Development
Rene Welter brings over 40 years of experience across major retail and supplier networks, ensuring franchisees benefit from deep industry knowledge and proven growth strategies. Rene’s career spans leading brands such as Kmart, Big W, and Betta, where he developed expertise in retail operations and training programs. His background includes managing stores at Chandlers Electrical and senior roles at LG Electronics, including National Account Manager.
At BSR Group, Rene has held key positions such as Group Manager Merchandising, Business Unit Manager for Furniture & Bedding, and led the successful rollout of private label brands. Today, Rene focuses on onboarding new franchisees, managing franchise resales, and supporting the entire process from initial enquiry to new site execution. This includes guiding franchisees through the complexities of the Franchising Code of Conduct, compliance requirements, franchise agreements, and every detail involved in signing up to a franchise.
With Rene’s leadership, incoming franchisees gain a trusted advisor dedicated to making their journey smooth, supported, and set up for success by providing expert guidance from day one.
Mark West
Head of Retail Environment
With more than four decades of retail expertise, Mark is passionate about helping franchisees thrive. His career journey began in sales of furniture and floor coverings before moving into the electrical industry with Brashs, one of Australia’s most iconic retail brands. After successfully managing stores across Victoria for a decade, Mark became an Electrical Franchisee with Harvey Norman, playing a key role in launching the brand in Victoria and building a strong foundation for growth.
Mark’s experience spans far beyond retail. His time in media management producing radio campaigns and jingles gave him a deep understanding of brand recognition and competitive positioning.
For the past 13 years, Mark has been a driving force at BSR Group, leading initiatives that keep our stores competitive and future ready. As Head of Retail Environment, he oversees our Regional Manager team nationwide, focusing on store merchandising and digital marketing strategies that connect with today’s customers.
Mark and his team take pride in seeing franchisees succeed because your growth is our mission. When you join us, you’re backed by decades of experience, proven strategies, and a team committed to helping you reach your full potential.
Betta Together! – BSR 2025 Conference
Franchise Interest – Contact Us
Training and Support
Of course, as a member of the BSR Group, you are additionally provided access to a professional help desk, which not only assists your team with any technical issues but provides guidance and training in system best practices. There is also a wide training program developed by the Customer Experience team as well as refresher videos on the training academy.