Betta has been the sponsor of the Brisbane Heat since the Big Bash League (BBL) inception in 2011 and is the longest running club Major Sponsor in the history of the BBL.

Betta is excited to align with the Brisbane Heat, a cricket team that embodies the spirit of passion, resilience, and outstanding sportsmanship. This partnership represents a shared commitment to fostering community engagement, promoting a healthy and active lifestyle, and creating memorable experiences for fans. Betta looks forward to standing alongside the Brisbane Heat as they embark on an exciting journey, bringing the thrill of cricket to fans and communities alike. Together, Betta and the Brisbane Heat aim to ignite the spirit of competition, teamwork, and celebration, making this sponsorship a powerful union that goes beyond the boundary.